Instagram is a dynamic platform, and staying updated with the latest strategies can significantly boost your following and reach. Over the years, I’ve received numerous questions about managing my Instagram account, how long I've had it, and, most importantly, how I’ve gained such a substantial following. Here, dedicated to everyone who has reached out via emails, direct messages, and in person, are my 7 updated golden rules for growing your Instagram following.
1. Monitor Your Competitors
Keep an eye on your rivals, as they might attract some of your potential followers. However, don’t stress too much about this. Focus on creating engaging and unique content that keeps your audience returning for more. Use tools like Instagram Insights to see what’s working for them and identify opportunities for your account.
2. Optimize Hashtag Strategy
Hashtags are still crucial for discoverability. Use a mix of trending, niche, and branded hashtags. Regularly test new hashtags, analyze their performance, and optimize your list. Tools like Hashtagify and Display Purposes can help you find relevant hashtags. Every post should include a set of carefully chosen hashtags to maximize reach.
3. Plan and Prepare Your Content
A well-thought-out content calendar is vital. Plan your posts in advance, and craft compelling captions that encourage interaction. Use various content types like carousel posts, reels, and stories to keep your feed interesting. Consistency in posting helps in building a loyal following. Tools like Later or Planoly can help you schedule content and maintain consistency.
4. Leverage Optimal Posting Times
Post when your audience is most active. While random posting times can be a strategy, using Instagram Insights to identify when your followers are online can yield better engagement. Aim to post consistently during these peak times. Adjust your strategy based on performance data and keep testing to find what works best.
5. Engage with New Followers
Actively engage with your competitors’ followers. Comment on their posts, follow them, and like their content. This interaction can draw attention to your profile. Always provide genuine and thoughtful comments to foster a connection. Networking within your niche can help you discover and engage with potential followers.
6. Prioritize Engagement
Engagement is key. Like, comment, and follow users within your niche. Engage authentically and consistently. Respond to comments on your posts and participate in conversations. This boosts your visibility and builds a community around your brand.
7. Optimize Your Bio Link
Use the link in your bio strategically. Tools like Linktree or Later’s Linkin.bio allow you to include multiple links, directing traffic to your latest posts, website, or other social media channels. Measure the traffic from this link to see what your audience is interested in. Promote sponsored posts or collaborations here to increase their visibility and potentially earn more from brand partnerships.
8. Remove Potential Spam Followers
You can now check on your followers and see that Instagram created a list of potential spam followers or flagged followers.
In the Instagram app, go to your profile and tap Followers. If Instagram has flagged any followers, you'll see a notification called Flagged for review that you can tap. From here, tap Remove all to remove all flagged followers at once. To review and remove each individual account, tap Remove next to the account.
By following these updated golden rules, you can grow your Instagram following and reach more effectively. Stay adaptable, keep testing new strategies, and, most importantly, engage authentically with your audience. Happy Instagramming!
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